Southern Methodist University

Spring 2018 Project Description

Spring 2018 SMU FOX Sports U students were challenged to develop a unique and creative 360-degree marketing campaign that raises awareness and drives viewership for Dallas Mavericks broadcasts and ancillary programming on FOX Sports Southwest.

 

Professor Profile

Judy Foxman

Judy Foxman

Judy Foxman is Senior Lecturer of Marketing at Southern Methodist University’s Cox School of Business in Dallas, where she teaches Fundamentals of Marketing, Sports Marketing, and the Honors Marketing Practicum in the BBA Program.  Additionally, Ms. Foxman has taught in the SMU Cox Executive Education Program and has served on the faculty of the SMU Cox Graduate Marketing Certificate Program. She is the recipient of the C. Jackson Grayson, Jr. Endowed Faculty Innovation Award and multiple teaching awards for excellence in undergraduate teaching. Ms. Foxman has also been selected twice for inclusion in “Who’s Who Among America’s Teachers.”

Ms. Foxman is a graduate of Ithaca College where she received a Bachelor of Science degree in Communications Management.  She received her Master of Business Administration degree with a concentration in Marketing from SMU Cox.

Prior to joining the faculty at the Cox School, Ms. Foxman worked in consumer products brand management at Drawing Board Greeting Card Company and Anderson Clayton Foods, and was a principal in the marketing consulting firm of Daniels & Foxman, Inc.

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