Southern Methodist University

Spring 2014 Project Description

SMU students in the Spring 2014 FOX Sports U class designed multi-platform campaigns to reinforce FOX Sports 1 as the home of national and global soccer properties. Hosting the 2015 Women’s World Cup, and the 2018 Men’s World Cup, FOX Sports 1 is rising to the occasion of soccer’s bursting popularity in communities around the United States, as well as maintaining its passionate audience worldwide. Students created 360 degree campaigns to heighten awareness about FOX Sports 1′s involvement and support of the sports and its properties.

 

Professor Profile

Judy Foxman

Judy Foxman

<p>Judy Foxman is Senior Lecturer of Marketing at Southern Methodist University’s Cox School of Business in Dallas, where she teaches Fundamentals of Marketing, Sports Marketing, and the Honors Marketing Practicum in the BBA Program.  Additionally, Ms. Foxman has taught in the SMU Cox Executive Education Program and has served on the faculty of the SMU Cox Graduate Marketing Certificate Program. She is the recipient of the C. Jackson Grayson, Jr. Endowed Faculty Innovation Award and multiple teaching awards for excellence in undergraduate teaching. Ms. Foxman has also been selected twice for inclusion in <em>Who’s Who Among America’s Teachers.</em> </p>
<p>Ms. Foxman is a graduate of Ithaca College where she received a Bachelor of Science degree in Communications Management.  She received her Master of Business Administration degree with a concentration in Marketing from SMU Cox. </p>
<p>Prior to joining the faculty at the Cox School, Ms. Foxman worked in consumer products brand management at Drawing Board Greeting Card Company and Anderson Clayton Foods, and was a principal in the marketing consulting firm of Daniels &amp; Foxman, Inc.</p>

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