California State University, Northridge

Fall 2013 Project Description

FOX Deportes continues its partnership with California State University, Northridge’s College of Business and Economics this fall. For Fall 2013, the internet marketing students are tasked with building a campaign around Golden Boy Boxing – targeting the 18 – 35 (Spanish/Bilingual) US male demographic.  Key questions focus on expanding the core fan base and leveraging the unique aspects of the league. Plans will emphasize FOX Deportes as the go-to destination for Golden Boy content for both Spanish language and Bilingual consumers.

 

Professor Profile

Kristen Walker

Kristen Walker

Kristen Walker is an Associate Professor in the Department of Marketing at California State University Northridge. Her research interests include interactive marketing, social media, retail environments, brand preference, Big Data, and Internet privacy.  She is currently working on projects dealing with social networking sites and consumer privacy/protection and regularly uses client projects in her courses.  Dr. Walker designed the Interactive Marketing Minor at CSUN, encouraging a variety of majors to understand the changing role of consumer information, its permanence and power in the marketplace.  Recently her classes have partnered with Fox Creative University creating a national campaign for UFC/Fox Deportes and consulted with Buzzine, a multi-platform content network that connects artists, audience and advertising.

 She began her academic career earning a Masters in Public Administration examining marketing efforts in the public sector with the US Army “Be All You Can Be” campaign.  Building on her interest in the public sector, information sharing, and interactive environments, she earned her PhD from UCLA examining the relationship between marketing, public policy and higher education. Professor Walker has advised MBA students and undergraduates as part of the Wells Fargo Small Business Institute. She was awarded first place in the 2010 Graduate Specialized Project of the Year Competition as project supervisor for the Agora Realty and Management, Inc. team.  She consults for small businesses and non-profits in a variety of industries. When she finds spare time, she is an avid fan of music and addicted to attending live concerts.    

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