California State University, Northridge

Fall 2014 Project Description

FOX Deportes once more continues its partnership with California State University, Northridge’s College of Business and Economics. For the Fall of 2014, the social and digital media class will focus on the UEFA Champions League Final on FOX Deportes at the end of May 2015. the class will be tasked with building a marketing and promotions plan for the tournament leading up to the finals in Berlin, Germany.

 

Professor Profile

Kristen Walker

Kristen Walker

Kristen Walker is an Associate Professor in the Department of Marketing at California State University Northridge. Her research interests include interactive marketing, social media, retail environments, brand preference, Big Data, and Internet privacy.  She is currently working on projects dealing with social networking sites and consumer privacy/protection and regularly uses client projects in her courses.  Dr. Walker designed the Interactive Marketing Minor at CSUN, encouraging a variety of majors to understand the changing role of consumer information, its permanence and power in the marketplace.  Recently her classes have partnered with Fox Creative University creating a national campaign for UFC/Fox Deportes and consulted with Buzzine, a multi-platform content network that connects artists, audience and advertising.

 She began her academic career earning a Masters in Public Administration examining marketing efforts in the public sector with the US Army “Be All You Can Be” campaign.  Building on her interest in the public sector, information sharing, and interactive environments, she earned her PhD from UCLA examining the relationship between marketing, public policy and higher education. Professor Walker has advised MBA students and undergraduates as part of the Wells Fargo Small Business Institute. She was awarded first place in the 2010 Graduate Specialized Project of the Year Competition as project supervisor for the Agora Realty and Management, Inc. team.  She consults for small businesses and non-profits in a variety of industries. When she finds spare time, she is an avid fan of music and addicted to attending live concerts.   

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